Posts Tagged ‘artwork’

How to Sell Your Art for Beginning Artists

Shemar MooreI have had several young artists just starting out ask me how to sell their art.  These are talented artists, and their work appeals to a varied audience.  They can’t understand why their art isn’t selling.  I gave them a summary of how I began selling my art.  The steps I outline below serve as guideposts to helping them figure out how to jump-start their art sales.

Hone Your Skills

For years I painted solely to hone my skills long before I started selling my art.  I am primarily self-taught.  My formal training has come in the form of watching videos online by artists who shared their tips and techniques for painting using various mediums, varied subject matter, and techniques.  I spent years trying to determine my artistic style, trying different techniques until I settled in on the ones the worked best for me.  Spending those years honing my skills has been invaluable in making my art skills stronger .

Develop Your Niche

Oprah WinfreyThere are so many artists out there.  There is so much art to choose from, especially if you are an art collector.  So as an artist, how do you make your art stand out from the crowd? Find a niche market that isn’t overly saturated.  If you love animals, consider painting horses, cats, or some other kind of pet.  If you live on the beach, painting boats or coastal scenes might be to your liking.  If you paint people well, consider portrait painting.  That is what I did.  For years, I shied away from portraits for a long time because I wasn’t sure I would ever be able to paint them well enough that people would be willing to pay for them.  I watched tons of videos on how to paint eyes, faces, and hair, and I used the techniques given in the videos to improve my skills.  Over time, I got better at making the portraits look like the person.  Then I focused on developing my unique style when painting portraits so that there was a consistency in my paintings.  When people began buying my portraits, I realized I had found my niche.

Determine Your Target Market

Knowing your target audience is important for any artist because if you don’t know who you are painting for, you will never get your sales off the ground.  I decided to focus on painting portraits, so I needed to figure out who would most likely purchase a portrait painting.  I did a little research to see who tends to buy for the household–women primarily.  To reach these women, I needed to know their demographics–age, economic status, education, buying habits, etc.  Once I narrowed my focus, I developed strategies to seek out these women, locally and online.

Produce Great Art

Jada PinkettWhen we sit down and put a brush to canvas, we intend for the work to be our best work.  Sometimes things don’t always work out that way.  That is why we practice. Practice makes perfect, right?   When showing your artwork online, at an art show, or in a gallery, you always want it to be your best work.  When you approach a prospective buyer, you definitely want to show your best work.  This will increase your chances of having the prospective buyer become a customer of your art.

Set Up a Website and a Blog

A website and a blog are necessary for reaching your audience.  They serve as a sales portal that is available to visitors twenty-four hours a day, seven days a week.   Your website and your blog should be a calling card for your customer or potential buyer.  The website should contain images of your best work.  It will allow the visitor to your website to see what you do.  This is where your best artwork should be posted.  Your website and your blog should also be easy to navigate.  You want your visitors to stay a while and see what you have to offer.  Before the visitors leave, you want to have a way of connecting with them so that they will return to see what new artwork you have available.  Create a newsletter or offer a freebie in return for subscribing to your website or blog.  You will be able to capture their email addresses so that you have a way of corresponding with them after they have left your website or blog.

Make a Business Plan

If you want to make money from your art, you need to understand that your art is a business.  Therefore, you need to have a business plan.  The business plan helps you identify the goals for your art business.  You need to establish short-term and long-term goals for your art business.  What do you want to achieve in one year?  Three years?  Five years?   You may want to participate in a certain number of art shows for the first year to bring awareness to your artwork, or you may want to approach art galleries to sell your art.  You may even want to sell your art online to reduce overhead costs.   The business plan allows you to set goals and objectives for your art business and to develop strategies that will help you meet those goals.

Register Your Business

Once you are ready to go into business, you will need to make sure you’re in compliance with all local, state and federal registration regulations.  You will need to register your business name and determine where you plan to house your business.  For many artists, including myself, I began by working out of my home.  If you operate your business out of your home, find out if there are any zoning restrictions for your state, city, and/or county.  Contact your city’s or county’s zoning department if you plan to have a home-based business.  They’ll be able to tell you whether or not your residence is zoned for a home-based business.  You may be required to have a business license for your city and/or county.  Check with your city to find out what is required for your area.  Also you may need to get an Employer Identification Number (EIN), if you have at least one employee.  If you plan to operate as a sole proprietorship and have no employees, you can use your social security number instead of the EIN.

Devise a Marketing Plan

A marketing plan is the detailed blueprint on how you will achieve the goals for your art business.  You begin by developing a set of strategies that will be used to execute your marketing plan.  The strategies specify which steps to take, how those steps will be implemented, and how long it will take to accomplish the steps in the marketing plan.  An example of a marketing strategy would be hosting a drawing or a giveaway  on your website or blog.  You would need to determine the rules of entry for the drawing or giveaway.  You also would need to decide on the prize for the winner or winners.  How you will promote the drawing would also need to be determined.  By addressing all of these strategies, you will ensure a successful marketing campaign.

Promote Your Art Locally

Most artists begin to reach their target audience locally.  The easiest way to get your art noticed is to share it with your family and friends.  They are great for feedback and oftentimes are your first customers.  Utilize this resource because they are great for getting your artwork noticed through word of mouth.  When they tell a friend about your artwork and that person tells a friend about your artwork, the word gets around, and you may get referrals from their communications.  The workplace is also a great place to reach your target audience.  You have direct access to your coworkers, and you are able to get their contact information for future communications about your artwork.  Also check out other avenues for getting your artwork in front of potential customers.  Consider hosting an art show at your studio, at a local restaurant, or at some other business that would be willing to host a show for you.  Enter some local art contests or participate in festivals and fairs in your community. Contact local galleries that may be interested in the type of artwork you produce.  There is a lot of opportunities available locally.  You just have to search them out to get your artwork seen.

Create an Online Presence

Mardi Gras Mask #1In this day and age, you must have a online social presence.  It can be difficult putting yourself and your artwork out there if you are not sure how it will be received. But if you are confident in your artwork, don’t be afraid to share it online.  Choose the social sharing site that works for you–Facebook, Twitter, Google Plus, LinkedIn, Pinterest, or Instagram.  There are others out there, but choose the few that you can use successfully on a regular basis.  They can be time-consuming, especially when you need to be painting your art, so set aside a certain amount of time each day or week to share your work on social media sites.  That way the rest of the time can be spent doing what you love, painting.

Communicate with Potential Customers

Communicating with people who could become your customers is paramount to making your art business a success.  Who are your potential customers?  Begin with your family, your friends, and your co-workers.  Think about the people you see on a daily or weekly basis–the people in the grocery store, at the laundromat, at the doctor’s office, or even at your favorite restaurant.  Your potential customers are all around you and are just waiting for you to share your artwork with them.   They are also online, so make sure to communicate with them through your social networks.  Take advantage of what is right in front of you and use your potential customers to get the word out about your work.  Make sure you have a way to communicate with them.  Get their email addresses, phone numbers, and mailing addresses so that you can let them know when you have new artwork available.

Build a Mailing List

An email list is probably the most important piece of your marketing plan because it is a direct way to reach your potential customer.  When someone gives you their email address, it is a huge sign that they trust you and want to interact with you.  They get a ton of junk mail as it is, so when they give you their email address, that is a sign that they want to hear from you.  Treat that email like gold!  People won’t check your website or your Facebook or Twitter posts every day, but they will check their emails many times a day.  It is so easy for people to miss your Facebook status update or your Twitter post, but they rarely overlook a new email in their inbox.  It is up to you to make sure you are are not taking the email for granted  Send your customers quality content that they want to receive.  Use the email to inform them of new artwork you have available, upcoming art shows, specials or discounts on artwork, or other quality content that you feel they would want to know about.

Follow Up with Your Customer

After you have made contact with a customer–it could be a first encounter, it could be an inquiry from the customer, or it could be a sale–follow up with him or her.  If it is the first time meeting the customer, make sure to let him or her know about your artwork.  Provide a sample of your artwork on a business card or postcard.  These are items potential customers will not be so quick to throw away.  You want them to think about you whenever they decide they want to purchase a piece of artwork.  If it is an inquiry from a customer about your artwork, you want to be able to tell them everything they need to know to make an informed purchase of your artwork–price, size, availability, shipping rates, etc.  Make sure you provide everything the potential customer needs to make the sale.  If, by chance, you do make a sale, then congrats to you!  This is a cherished customer.  Why?  Because if a customer buys from you, that tells you they like your work.  They may also be willing to buy from you again if the buying experience was a good one.  So follow up with this cherished customer.  Offer a freebie or a discount on their next purchase of some of  your artwork.  Building this relationship with your customers is paramount to helping your art business grow.  Nurture these relationships.  If you have a handful of dedicated customers who repeatedly buy your artwork, you are well on your way to getting your business off the ground.

Repeat, Repeat, Repeat

Mama's BeadsReview the steps listed in this blog post each and every day.  Then repeat, repeat, repeat.  Decide what works for you and what doesn’t.  If you find techniques that help your business take off, then continue to improve on them.  If you find something doesn’t work, discard it and try something new.  It is all about trial and error in many cases.  There is no one right way to run your art business.  Do what works for you and enjoy the ride!

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I am an artist and author of southern and historical fiction and short stories.

Visit my art website: http://katrinaparkerwilliams.weebly.com/

Read my blog: https://katrinaparkerwilliams.wordpress.com/

Like my Facebook Page: https://www.facebook.com/KPWmsArtStudio

View my artwork on my artist page at Daily Paintworks.

Also check out my novels and short stories.  Katrina Parker Williams’ Books Available at Amazon,  Smashwords, Kobo, Barnes and Noble, and iTunes).

 

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Day 24–30 Paintings in 30 Days Art Challenge–September 2015

Thirty Paintings in Thirty Days Art Challenge (September 2015)

Day 24

Taraji P. Henson

“Taraji P. Henson”  12 x 9 inches

Water Mixable Oil on Watercolor Paper

http://katrinaparkerwilliams.weebly.com/celebrity-portraits.html

___________________________________________________________________________________________________________

I am an artist and author of southern and historical fiction and short stories.

Visit my art website: http://katrinaparkerwilliams.weebly.com/

Read my blog: https://katrinaparkerwilliams.wordpress.com/

Read my art blog: http://katrinaparkerwilliams.blogspot.com/

View my artwork on my artist page at Daily Paintworks.

Also check out my novels and short stories.  Katrina Parker Williams’ Books Available at Amazon,  Smashwords, Kobo, Barnes and Noble, and iTunes).

Tips for Giving Art as a Gift

The holidays are upon us–Thanksgiving, Hanukkah, Kwanzaa, and Christmas.  Only a few weeks away, the holidays are big for businesses, online and locally.

When trying to decide the right gift for that hard-to-buy-for loved one, consider giving art as a one-of-a-kind gift this year.  I have given art as gifts in the past, and I plan to do the same this year.

African American abstract art

African American abstract art

 

Since I create art (View my art at Daily Paintworks), I can personalize it to fit the recipient.  I also like to buy art from fellow artists and give them as gifts.  There are so many art styles available everywhere, locally and online, you are sure to find a piece of art that will fit any recipient.

Giving the gift of art, whether it be an original piece of art, a fine art print, or an image from an artist’s sketch pad, can be something that will be cherished for a lifetime.  It may be a daunting task to buy art for someone, but if done successfully, it can be a lovely sentiment.

Here are several questions to ask yourself when giving the gift of art.

 

1.     What are the recipient’s interests?  In order to buy a gift for someone, you will need to know what that person likes or dislikes if you want to choose a gift that will be well received.  Does the person like to cook?  Consider giving a food-related painting.  Is the person a sports enthusiast?  Why not give the person a painting of a baseball?  Is the person into vintage cars.  A classic car painting will be an ideal gift.  Knowing the answers to some basic questions such as these will go a long way to helping you choose the perfect art gift for your loved one.

 

 

2.     Are you buying art for the recipient’s home or office?  Knowing where the art will be hung is an important consideration when buying art for someone.  Will it be hung in the living room, the bedroom, or the kitchen?  Will it be hung in the home office or the work office?  Knowing the answers to these questions will make choosing a piece of art easier for you.

Teapot and Tea Cups, contemporary fine art, acrylic painting

Teapot and Tea Cups, contemporary fine art, acrylic painting

 

3.     Will you buy original art?  It can be quite a compliment to receive a piece of original art by a well-known artist or by a local artist.  It can also be expensive.  But if you take the time to choose a work of art that suits the recipient, you will definitely win points with him or her.  Also consider that original art can be an investment, so choose wisely.

acrylic painting, contemporary art, Native-American art

acrylic painting, contemporary art, Native-American art

 

4.     Will you buy a fine art print?  Not everyone is able to afford original fine art.  An alternative is to buy a reproduction of the original art.  That reproduction can be in the form of a fine art giclee print or digital art prints made on inkjet printers.

acrylic painting, contemporary art, African-American art

acrylic painting, contemporary art, African-American art

 

5.     Will you buy art locally?  Buying art locally gives you the chance to meet the artist in person.  You can become a collector of that artist’s art.  The art can also be an investment as you will know the artist personally.  Buying locally means that many of the artists are beginning, emerging, or even established artists whose works are still affordable, and as times goes on, the works will increase in value as their talent matures.  Buying a piece of art at this stage in the artist’s career gives you the advantage of watching the your investment grow.

Daily Paintworks

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6.     Will you buy art online?  One advantage of buying art online is the wide variety of art available for every taste.  Another advantage is the ability to buy art from artists that are not local.  Buying online can be less expensive than buying from a local gallery as many artists can sell their work inexpensively from their own artists websites.  In addition, the convenience of being able to click your mouse and purchase a piece of art is very enticing to many would-be art collectors.

Daily Paintworks

Boat Dock Ties, contemporary fine art, acrylic painting

Boat Dock Ties, contemporary fine art, acrylic painting

 

      Fine Art America

Bass Clarinet, contemporary fine art, acrylic painting

Bass Clarinet, contemporary fine art, acrylic painting

 

7.     Will you have the art framed?  Framing a piece of art can be expensive, especially if you purchase a large fine art print or an original painting.  You may not want to spend a lot on framing artwork for a gift.  Consider giving the art unframed and allow the recipient to decide how he or she will have the art framed.  Receiving a one-of-a-kind piece of art can be rewarding in itself, with or without a frame.

 

 

*****

 

I am an artist and an author of southern and historical fiction and short stories.  View all my artwork on my artist page at Daily Paintworks.

Check out more of my artwork at my Art Blog–KPWms Art Studio.

Also check out my novels and short stories.  Katrina Parker Williams’ Books Available at Amazon,  Smashwords, Kobo, Barnes and Noble, and iTunes).

 

 

 

 

 

 

Working with Water Mixable Oil Paints

I have been painting for years using acrylic paints.  I like the fast-drying characteristics of acrylic paints, and I also prefer not to have to deal with toxic chemicals such as turpentine to thin the paints.  One disadvantage of acrylic paints for me is their fast-drying characteristic.  Often the acrylic paints dry too fast, especially when trying to create subtle blends and to avoid hard lines.  Although acrylic paints can tend to change colors when they dry, I still like how they perform.

Recently, I decided to try water mixable oil paints.  One of the main reasons to try these paints is their slow drying time.  They also clean up with water.  Water mixable oil paints work the same as traditional oil paints; however, no turpentine or toxic solvent is needed.  Water mixable oil paints can be thinned with linseed oil, which is non-toxic, another benefit of these  paints.

IMG_4306I purchased a selection of the Martin/F. Weber Co. series of water mixable oil paints to see how they would work for me.  They have great colors, and they  don’t dry nearly as fast as acrylics.  That is something I am going to have to get used to.

 

 

 

 

 

Here is a list of the paint colors I bought.

White Permanent

Paynes Gray

Ivory Black (Warm Shade)

Raw Umber

Raw Sienna

Yellow Ochre

Cadmium Yellow Light Hue

Cadmium Yellow Medium Hue

Cadmium Orange Hue

Rose Permanent

Alizarin Crimson Permanent

Dioxazine Purple

French Ultramarine Blue

Phthalo Blue (Blue Shade)

Cobalt Blue Hue

Sap Green

The buttery texture of water mixable oil paints allows me to spread the paints smoothly on my work surfaces.  I find that I don’t need to use linseed oil to thin the paints although I may play around with that technique to see if I like how the painting turns out.

I tested these paints on a canvas panel to see how long they take to dry.  On average, five days is long enough for the paintings to be dry to the touch, that is if I don’t apply the paints heavily.  If I painted with a palette knife, then I am sure more time would be needed for the paintings to be dry to the touch.  I also bought some quick drying liquid to mix with the paints to see if it will speed up the drying time.  Time will tell.

I think I am going to like using water mixable oil paints for my purposes.  I am going to have to get used to the long drying times, but that just means making more space for my paintings to be laid out to dry for days.  I think I can work with that.

 

 

*****

 

I am an artist and an author of southern and historical fiction and short stories.  View all my artwork on my artist page at Daily Paintworks.

Check out more of my artwork at my Art Blog–KPWms Art Studio.

Also check out my novels and short stories.  Katrina Parker Williams’ Books Available at Amazon,  Smashwords, Kobo, Barnes and Noble, and iTunes).

 

 

 

 

Magnolia Painting and Photos

There are two magnolia trees that tower over a graveyard in my neighborhood. Looming over the entrance to the graveyard, they act as gatekeepers to the home of those that have gone on to their heavenly homes. The trees beckon the living to come visit their lovingly departed loved ones. These magnolia trees produce such beautiful, creamy flowers that seem to glisten against the backdrop of the richly green, dense leaves. This magnolia was painted with liquid acrylics.

 

magnolia

“Magnolia”

Acrylic on Watercolor Paper

9 x 12 inches

 Click to purchase this painting at Daily Paintworks.

View all my artwork on my artist page at Daily Paintworks.

Below are some of the magnolia flowers from the two magnolia tress towering above the graveyard.  Such beautiful pics.  I tried to capture the buttery softness of the petals in my painting.  It is a challenge that I will continue to pursue.

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I am an artist and an author of southern and historical fiction and short stories.  Check out more of my artwork at my Art Blog–KPWms Art Studio.

Also check out my novels and short stories.  Katrina Parker Williams’ Books Available at Amazon,  Smashwords, Kobo, Barnes and Noble, and iTunes).

30 PAINTINGS IN 30 DAYS AUCTION at KPWms Art Studio

I’ve been participating in an art auction project on my KPWms Art Studio blog.  For those who may not know, I write as well as paint.  They are my two loves.  The art auction is almost over, and I thought I would share it with my readers here.  The art auction started on October 7 and will be ending soon.  Stop by and check out some of my work.  Comment or bid on pieces you are interested in purchasing.

30 PAINTINGS IN 30 DAYS AUCTION

at KPWms Art Studio

October 7, 2013 to November 7, 2013

 Tiger Eyes

Beginning October 7, 2013, 30 of my small original paintings were made available for auction over 30 days.  I am posting a picture of each painting to my blog each day.  The paintings will vary in sizes from 5 x 5 inches to 11 x 14 inches.  This project will end on November 7, 2013.

These paintings are unframed, original art that would serve well as a gift for a birthday or for Christmas.  These are unframed, original paintings that can be a collector’s item.

The paintings will be available for auction on a first-come, first-serve basis.  If you would like to bid on a painting, please feel free to do so.  Once a bid is accepted, the painting will be marked as sold and shipped out to the bidder.

Blessings to All,
Katrina

Slave Auction (A Short Story) Featured on RG2E–Win Free Ebooks and Art Print!

Slave Auction (A Short Story)

will be featured on the RG2E Featured Author Sponsorship Program on September 4, 2012.

I will be  guest posting on the RG2E site and featuring my work Slave Auction (A Short Story).

I will be gifting 25 free ebook copies of Slave Auction (A Short Story) on that day AND giving away one free art print that I painted. 

I paint in watercolor and acrylic.  I will upload some of my artwork below to give you an idea of what you could win.

Stop by the RG2E site and comment on my guest post to enter to win free ebook copies of Slave Auction (A Short Story) .  

Also enter for a chance to win a free art print.

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My Artwork

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